tv-commercial

Creating a video production can be exceptionally rewarding but be prepared to put in a lot of work to produce a finished and polished final product. It can take some practice and it requires a few certain skills, as well as knowledge of hardware and software. After learning the basics however, you can spend more time acquiring the specific video production skills that will help to refine your filming and production. There are several stages required to produce a video:

 

The Pre-Production Stage

The pre-production stage for your video is basically the planning stage. You will need to consider what resources you will need for it and this is by far, is the most important stage. So many great videos fail to enter the public domain because of rushing too quickly into filming and not gathering all the tools needed to execute the video. Knowing exactly what you need is a talent that you’ll intensify over time, but these are the basic questions you need to answer:

  • What exactly is the video about? Make sure you have a solid story line
  • Does the video need a script or are you filming without one?
  • How long will the video be and how many shots or locations will you need?
  • What kind of cameras are you using and do you need any specialist equipment?
  • Will you need any extra lighting or sound equipment?
  • Are you adding any music or sounds to the video?

The Production Stage

Once you’ve answered all of the pre-production questions and sourced the necessary equipment, you can start developing the actual video. It’s at this stage of the video production that you will be producing aspects such as:

  • Graphics
  • Video production camerawork
  • Animation
  • Music
  • Sound
  • Lighting effects
  • Narration

This involves skills like knowing what situations will be conducive to a good shot, knowing the ins and outs of your camera, knowing how to capture quality audio and keeping your camera work steady so be sure to be as expert as possible in the use of your equipment. Keep in mind that you can’t do an excellent job in post-production if you don’t have near perfect footage to work with.

 

The Post-Production Stage

Post-production brings together all of the different elements created in the production phase.

This stage is the process of assembling all the media segments you have produced to form the final film or video. At this final stage, you and your team will be reviewing all of your footage and deciding which sections to keep and which to remove. The video will then be arranged by your editor in the order you want and ensure that any transitions are smooth and seamless. In almost all scenarios, video editing software will be used for any advanced editing, such as adding sound, music and other effects. The final step is converting the video to the correct format and ready for release.

Post-production can be a tedious process, even for experienced editors, but with hard work, careful preparation and a disciplined workflow there should be no road blocks to producing an amazing video.